About Shock Absorber

A one-size-fits-all approach wouldn't suit your life, so why should you accept it for your body? Designed by women for women, Shock Absorber is committed to supporting women everywhere. We believe our sports bras work for everyone – whatever shape or size.

That's why a Shock Absorber sports bra is unlike any other. We combine great design, performance fabrics and our unique Support Levels to match your bra size, back size and activity levels. From the comfort of padded straps to high performance fabrics to keep you cool; from reversible tops and versatile straps, a Shock Absorber sports bra will give you the ultimate in functionality and fashion, whatever your sport.

The birth of Shock Absorber

Shock Absorber was launched in 1995 after extensive research by the Shock Absorber Sports Institute found that wearing a Shock Absorber sports bra during exercise reduced breast movement by up to 74% – delaying long term sagging. The result was a collection of sport bras designed according to specific Support Levels. Shock Absorber sports bras were also different because they not only focused on cup size but also back size and activity levels, ensuring a tailor-made fit.

Since then, Shock Absorber has become the best selling sports bra in Europe. In 2003, Shock Absorber was awarded winner in the Sports Category at the UK Lingerie Awards for the fifth year running, and in 2007 readers of Runner's World magazine voted Shock Absorber winner of the Sports Bra category.

Ongoing research

We established the Shock Absorber Sports Institute to ensure that we remain dedicated to ongoing research and development and to expand our original research into breast movement during exercise.

Great designs on the future

Our # 1 Sports Top, Style B4490, in a Level 4 support is now available up to a HH cup size.